Hello marketers! I'm making up for a 3-week break in May by sending an extra one this week. There are two things I'm excited about and want to share with you. Or actually, two marketing-related plus some random finds & ideas & things that made me happy this week. 🔥 12h left: Send your questions for next week's Q&A issue The season finale of Marketing Fix on June 27 will be a Q&A special. Submit your questions here before June 20, 23:59 CET. ⤴️ That's tonight so do it NOW. (Takes 1min). You...
18 days ago • 6 min read
On marketing projects for summer & upcoming Q&A Bonjour from my garden, which is where I promised to go after leaving LinkedIn for good. Well I kept my promise. It is summer in London, and this made me think on the question as ancient as pyramids: What are marketers supposed to do during the summer slow season? First, a couple of updates. Later, some recommendations for summer workdays (read until point 5 – the most important one). As always, thx for reading and forwarding to others. Q&A:...
25 days ago • 7 min read
On LinkedIn fatigue, online slop, and saying goodbye to all that This issue of Marketing Fix is about giving up, finally and gladly, on LinkedIn. I believe that the social platform has reached its final phase – end of civilisation, if you please – where 80% of posts & comments are generated by AI bots and people behaving like bots. First, some thoughts on how we got there. Later, a hopeful note on rediscovering meaning. As always, thx for reading and forwarding to others. How LinkedIn went...
about 2 months ago • 9 min read
Hi fellow marketer! This issue of Marketing Fix is brought to you in collaboration with GTM Strategist, authored by my go-to expert on the subject Maja Voje. I've been fangirling Maja's work both on LinkedIn and GTM strategist, each issue of which is packed with so. much. value. So when Maja proposed that I write a guest article on LinkedIn ads, I replied with a quick excited YES! The No-Fluff LinkedIn Ads Playbook ➡️ Read the full article in today's GTM Strategist newsletter issue....
2 months ago • 2 min read
Hi fellow marketer, This issue of the bi-weekly Marketing Fix newsletter will explore our growing dependence – and expenditure – on subscription-based services. If you find the idea compelling, please forward this email to a friend or colleague to extend the discussion. Welcome to the Era of Subscriptions In the early 2020s, most of us had a manageable number of subscription-based articles embellishing our lives: B2B software and gym memberships. In 2025, most of us are paying for 20+...
3 months ago • 8 min read
This week, LinkedIn was awash with bad design examples A few hours after Chat GPT announced GPT-4o with image generation features, LinkedIn feed was awash with posts showing a mediocre visual created with the tool. Each promised a magical AI prompt in exchange for a comment. And thousands of people did sheepishly comment... Let me give you the actual prompt used by the self-proclaimed "experts" (example) so you won't have to comment: "Upload a screenshot of another brand's marketing creative...
3 months ago • 4 min read
I found an AI use case I like. And it's not saving but wasting time. But first, here are two new freebies I created this week, with non-gated access to Marketing Fix readers: 10x Chapter #1 of Marketing Audit Questions (Notion) LinkedIn Content Planning Template (Google Sheets) Also, I'm launching a new marketing course (!) on B2B Ad Creatives. More on this later. I just wanted to change my blog's theme & aesthetics... This week, I made the questionable decision to change my marketing blog's...
4 months ago • 5 min read
Social media in 2025: Go ALL IN or go ALL OUT A week ago, preparing the Social Media chapter of my marketing audit course, I had a revelation. In 2025, social media has become an ALL IN or ALL OUT marketing channel. By ALL IN, I mean that to get results from organic social media (Instagram, TikTok, LinkedIn), brands (read: marketers) need to work hard. By hard work, I mean a 100% dedication to a social platform: 3-5 high-quality posts per week that can compete with big brands' social teams &...
4 months ago • 5 min read
The Good, the Bad and the Ugly of LinkedIn Ads This week, I was researching LinkedIn ad creatives for one of my upcoming marketing courses. First, I scrolled my feed: only the bad and the ugly. Defeated and bored, I resorted to the LinkedIn Ad Library and checked the high-growth B2B brands. What I found was the day to my LI feed's night. What high-growth B2B brands do differently: Experimentation ➡️ 50+ active ad creatives Proven best practices ➡️ top-performing ad types Irresistible...
5 months ago • 2 min read